Photo by Jaclyn Moy on Unsplash

Have you ever tried to look your best because you know you’ll be judged?

Of course, you have, as have I!

But while we all know and realize that our outfits and faces will be judged, our footwear comes as a secondary thought to most of us.

I mean, sure, the world is more style-conscious now, and shoes are a style statement. But even the most avid shoe collectors don’t realize the power that the footwear choice holds.

Shoes are intricately woven into our culture. Footwear is a unique accessory that is required for comfort and yet is chosen for…


I remember as a kid, I used to listen in rapt attention as my Ajji and Aai (Grandmother and mother) would tell me the stories of Takshashila and Nalanda, the world-class universities that welcomed anyone who wanted to learn. Seekers of knowledge from all across the globe would travel to these universities and stay there until their thirst for knowledge had quenched. And it was just as simple as that, there weren’t applications and admissions and a gazillion dollar fee. All you needed to learn was the will to learn. …


Before we discuss social standards and body image issues, let me just explain how much waxing hurts. It is literally ripping hair off from under your skin. And since that is one of the best hair removal techniques available, I step into the salon every month (mostly) willingly. And I will keep cringing at the thought of my next salon visit over picking a walk down the street in my favourite pair of shorts, with hair on my legs. Waxing is a pain, literally, and it’s not cheap either.

I’m not the only one who is irrational about this. Nearly…


Photo by Mesut Kaya on Unsplash

Wanderlust. Being Lost. Wilderness. Soul Searching. Break Free. Mountains are calling.

If these words resonate with you, the chances are that you have been bombarded with the “travel bug.” Along with a shitty economy, and a massive load of expectations, Millennials have inherited the obsession to travel. This shows through our pop culture the most. Travel movies have never been bigger, travel-related content is some of the most consumed content, and the tourism industry across the globe is booming. …


Content marketing is proving to be timeless and it suits me just great. As a content marketer myself, it is exciting to watch all the avenues open up in the industry and the endless possibilities it presents me with. But most businesses that I observe, are moving ahead with the same attitude for content as they do for sales. A spreadsheet, a checklist, and a funnel to fuel are the key aspects of content these days. While all these tools are invaluable to content marketing, the focus of the content itself should be something else entirely. …


There is a good chance you call up your leads and tell them that you called to “touch base” after your previous interaction. It seems almost harmless to use the phrase along with many others such as “checking up,” and “To fill in.” And it would be, around 5 years ago! The industry has moved on from the jargons, they are no longer glamorous. The moment you sound like you are reading out a script to them, your leads will dismiss you and your queries.

Make no mistake, follow up is a vital tool that you need to equip yourself…


What is a structural flaw in the rapidly progressing Indian millenial mindset? The two major genders don’t seem to be in sync at all. With the growing wave of feminism in India, more and more men (educated too, of course) are distancing themselves from the idea of feminism under the guise of it being exaggerated, overstated, and undermining of their rights. Now given that two separate genders are on either side of a political, educational, economic, and cultural movement, there is bound to be some ideological friction but the current problem is way beyond that. The reason being, that the…

Preeti Kulkarni

Content and Marketing enthusiast. Feminist. Political. Follow for insights and myriad expressions. Posts sporadically.

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